Shade is proud to introduce our first product, Edition 001, to the community. We are committed to continuously evolving our technology to seamlessly fit your lifestyle needs while providing the most practical level of protection. Your feedback is always welcome- Edition 001 is just the beginning. 

A relaxed fit with a structured, boxy silhouette.

• Danielle is 5’11 wearing a size L.

• Zoe is 5’7 wearing a size S.

Unisex product. Women true to size. Men size up 1-2 sizes.

Slightly cropped for versatility -  wear it with low-rise pants or tuck it into high-waisted or wide-leg jeans. This tee pairs effortlessly with baggy denim for a casual vibe, or with tailored trousers for a more refined look.

Crafted from 50% recycled cotton and 50% organic cotton, this piece is a soft, breathable medium weight. Designed to improve with every wear, it delivers that perfect lived-in feel over time.

UPF stands for Ultraviolet Protection Factor—a rating assigned to fabrics that measures how effectively they block the sun’s broad-spectrum UV rays before they reach your skin. Like SPF for sunscreen, UPF measures protection, and every fabric has a rating whether listed or not. For instance, a standard white T-shirt has a UPF of just 3. SHADE’s proprietary CottonUPF™ formula, however, is certified UPF 40+ under AATCC’s TM183 standards—making it the only 100% cotton white tee on the market with built-in sun protection.

Several factors influence a fabric’s ability to block UV rays: weave tightness, fiber type, color, and any treatments applied. While some fibers like unbleached cotton or certain polyesters naturally offer more protection, many sun-protective garments rely on synthetic materials. Through our research, we found most UPF clothing contains some form of polyester or plastic—materials that are less breathable and environmentally taxing. SHADE pioneered a non-toxic, plastic-free alternative, making sun safety more comfortable and sustainable without compromising style.

Machine wash cold, lay flat to dry.